Netflix has been three years in Canada and only 5 % of Francophones are subscribed to this service. Popularity of Netflix in Quebec is Low. This is what the data show in the spring of 2013 the Media Technology Monitor (OTM ) , which is CBC. It is still a 3% increase compared to spring 2012. However, Netflix will get 19% of francophones outside Quebec , which is nearly five times the penetration rate in Quebec. If 5 % of Francophones subscribe to Netflix, they are all to be tried and abandoned the service. In addition , 62% of Netflix subscribers are connected for less than a year. According to the WTO , the offer is not satisfactory . However , he stressed that the growth potential of Netflix could be hindered by new competition in the French market since at the beginning of the year , Videotron launched its new service will Pronto Club , which offers a wide range of titles french .
Popularity of Netflix in Quebec is Low. Popularity in Canada?
However, in the English Canadian market , the popularity of Netflix confirms 25% were subscribers in spring 2013 to 13% compared to the same period in 2012 , with a high penetration rate in Saskatchewan ( 40%) and Alberta ( 31%). English-speaking customers are also loyal longer, while 44% of them pay for the service for more than a year. Among the dissatisfied , 36 % say that the content is not satisfactory , the films and programs being considered too old. In addition, 28 % say that the service is not worth it for the number of times they use it.
For now, Popularity of Netflix in Quebec is Low but maybe in the next years people will use Netflix if there’s some chances. For exemple, many francophones would use it if there was more french movies on Netflix.